008: Top Ten Reasons You Need A Website
SelfPubEmpire Podcast
Season 1 Episode 008
Gary Vaynerchuk said famously “When we launched the WineLibrary website in 1996, I didn’t even own a computer yet. I just understood that there was an opportunity here to market in a different way.”
Let’s talk about your #website. Before we even talk about whether or not it sucks, we need to discuss why you need one in the first place. The truth is that social media is great but you are absolutely NOT in control.
Brand ownership and control.
Having a website gives creators full control over branding, messaging, and design, which may not be possible on social media platforms.
Diversification of income streams. Website should be your monetary nexus.
A website allows creators to monetize through various channels such as ad revenue, affiliate marketing, and selling products or services directly to their audience.
Long-term content visibility
Content on social media platforms has a short lifespan due to constant algorithm changes. A website provides a permanent archive for content that can continue to attract organic traffic over time.
Data ownership and analytics
With a website, creators have access to detailed analytics and user data, enabling them to make informed decisions about content strategies and audience engagement.
Credibility and professionalism.
A dedicated website enhances the creator's professional image by providing a centralized hub for all their work, portfolio, and achievements.
Flexibility and customization
Websites offer flexibility in design and functionality, allowing creators to showcase their uniqueness and creativity in ways that may not be possible on social media.
Search engine visibility
A well-optimized website improves the chances of being discovered through search engines, expanding the creator's reach beyond their existing social media following.
Direct audience connection
Through email lists and contact forms on the website, creators can establish direct communication with their audience without relying solely on social media algorithms or policies.
Future-proofing against platform changes.
Given the unpredictable nature of social media platforms, having a website provides a safety net in case of unforeseen changes or shutdowns of specific platforms.
Professional opportunities
A professional website can attract collaboration offers from brands, agencies, or other potential partners who seek to work with influential online creators.
In conclusion, these are just the top ten reasons to create your own website and drive traffic to it. Remember that it is your Intellectual Property, which is an asset, it has value. A website also leverages your Content Value Stream to give a place for interested potential customers or sponsors to see who you are in more detail.
https://www.ignitesocialmedia.com/social-media-marketing/pinterest-pin-longevity-social-know/
Edited with Resound